The Background Of Nirma Washing Powder Marketing Essay- history of nirma washing powder ,September 1, 2017. Marketing. No Comments. The Nirma narrative began in 1969 and since so it has expanded its detergents ( bars and pulverizations ) , soaps, soap intermediates Alfa Olefin Sulphonate ( AOS ) to a degree of Rs. 82 billion. Today, Nirma has a Rs.17 billion portion in this market and has been acknowledged as a selling miracle.Nirma India - Nirma Ltd Profile - History of Nirma2007-7-21 · Nirma took on the might of giant multinationals and wrote a new chapter in the Indian corporate history. Starting as a one-man operation in 1969, today, Nirma has about 14, 000 employee-base and annual turnover of more than Rs. 25, 00 crores. Founder of Nirma is Dr. Karsanbhai Patel, son of a small-time farmer and a qualified Science graduate.



The Background Of Nirma Washing Powder Marketing Essay

The Nirma story began in 1969 and since then it has expanded its detergents (cakes and powders), soaps, soap intermediates Alfa Olefin Sulphonate (AOS) to a level of Rs. 82 billion. Today, Nirma has a Rs.17 billion share in this market and has been acknowledged as a marketing miracle. Nirma known for its focus on cost effectiveness by ...

Nirma India - Nirma Ltd Profile - History of Nirma

2007-7-21 · Nirma took on the might of giant multinationals and wrote a new chapter in the Indian corporate history. Starting as a one-man operation in 1969, today, Nirma has about 14, 000 employee-base and annual turnover of more than Rs. 25, 00 crores. Founder of Nirma is Dr. Karsanbhai Patel, son of a small-time farmer and a qualified Science graduate.

The Background Of Nirma Washing Powder Marketing Essay

The Nirma story began in 1969 and since then it has expanded its detergents (cakes and powders), soaps, soap intermediates Alfa Olefin Sulphonate (AOS) to a level of Rs. 82 billion. Today, Nirma has a Rs.17 billion share in this market and has been acknowledged as a marketing miracle. Nirma known for its focus on cost effectiveness by ...

Analysis of Case Study: Hindustan Lever Ltd. Vs. Nirma Pvt.

Nirma was the lowest- priced branded washing powder available in grocery stores. The middle-class housewife was happy as she could now choose a lower-priced washing powder against Surf, which was beyond her budget. Nirma also had an impact on upper-middle-class and higher income families, who chose Nirma for washing their inexpensive clothes.

Analysis of Case Study: Hindustan Lever Ltd. Vs. Nirma Pvt.

Nirma was the lowest- priced branded washing powder available in grocery stores. The middle-class housewife was happy as she could now choose a lower-priced washing powder against Surf, which was beyond her budget. Nirma also had an impact on upper-middle-class and higher income families, who chose Nirma for washing their inexpensive clothes.

The Background Of Nirma Washing Powder Marketing Essay

The Nirma story began in 1969 and since then it has expanded its detergents (cakes and powders), soaps, soap intermediates Alfa Olefin Sulphonate (AOS) to a level of Rs. 82 billion. Today, Nirma has a Rs.17 billion share in this market and has been acknowledged as a marketing miracle. Nirma known for its focus on cost effectiveness by ...

Washing Soap and Washing Powder (Nirma Type)

The important uses of washing cake and powder are in hand soaps, shampoo, cosmetics, cleaning and degreasing of metals, washing and treatment of food etc. Soaps and detergents constitute important item of washing material of mass consumption. This industry in the country is more than 100 years old. The export of soaps and detergents is poised ...

The Background Of Nirma Washing Powder Marketing Essay

The Nirma story began in 1969 and since then it has expanded its detergents (cakes and powders), soaps, soap intermediates Alfa Olefin Sulphonate (AOS) to a level of Rs. 82 billion. Today, Nirma has a Rs.17 billion share in this market and has been acknowledged as a marketing miracle. Nirma known for its focus on cost effectiveness by ...

The Background Of Nirma Washing Powder Marketing Essay

The Nirma story began in 1969 and since then it has expanded its detergents (cakes and powders), soaps, soap intermediates Alfa Olefin Sulphonate (AOS) to a level of Rs. 82 billion. Today, Nirma has a Rs.17 billion share in this market and has been acknowledged as a marketing miracle. Nirma known for its focus on cost effectiveness by ...

The Background Of Nirma Washing Powder Marketing Essay

September 1, 2017. Marketing. No Comments. The Nirma narrative began in 1969 and since so it has expanded its detergents ( bars and pulverizations ) , soaps, soap intermediates Alfa Olefin Sulphonate ( AOS ) to a degree of Rs. 82 billion. Today, Nirma has a Rs.17 billion portion in this market and has been acknowledged as a selling miracle.