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Unilever's oldest brand in India, Sunlight. | Unilever

India's and Unilever's oldest detergent brand, Sunlight, was launched by Sir William Hesketh Lever. It was brought to Indian soil in the early 1900s and is synonymous with purity and colour care. Today, Sunlight Detergent Liquid, Sunlight Detergent Powder and Sunlight Bar are present in West Bengal and Kerala. The brand has integrated itself ...

The Background Of Nirma Washing Powder Marketing Essay

The Nirma story began in 1969 and since then it has expanded its detergents (cakes and powders), soaps, soap intermediates Alfa Olefin Sulphonate (AOS) to a level of Rs. 82 billion. Today, Nirma has a Rs.17 billion share in this market and has been acknowledged as a marketing miracle. Nirma known for its focus on cost effectiveness by ...

How Nirma washing powder became "sabki pasand"?

2020-7-1 · All the above innovations helped Nirma to gain a huge Market Share in the washing powder market. By 1988, Nirma had close to 60% Market share, which reduced to 12% by 2015 but less than 6% in 2019 due to competition by indigenous brands like Ghadi. (Again story for another time that how Ghadi beat Nirma at its own game)

350+ Catchy Pressure Washing And Cleaning Slogans

2021-5-28 · Following pressure washing slogans that will get the attention of the audience: Make your surroundings better through us. Make nearly everything clean around you. Healthy environment healthy life. Leave stains and dust to us. We make you feel better. Feel like everything is new.